The EU-Japan Centre manages an information desk and organises seminars and business training programmes in order to provide EU SMEs with basic information on the Japanese market and provide them opportunity to meet potential partners.

Market entry information

Pre-market advice and information

The Centre answers questions such as:
- Is Japan a potential market for my product / service?
- Where can I find general information about the Japanese market in my product/service category?

Basic research and market intelligence

The Centre answers questions such as:
- Can you tell me what is the size of the Japanese market for my product / service?
- Who are the competitors in the Japanese market for my product / service?

Local business culture

The Centre covers typical issues such as:
- What is the most appropriate way to approach a Japanese potential partner?
The Centre would recommend participating in the 4/5-week Human Resources Training Programme – Japan Industry Insight during which a joint seminar with Japanese business people is organised to discuss experiences with Japanese managers. It includes decision-making, team management and negotiation role-play exercises. Through this session with Japanese business people, participants study cross-cultural management methods. This provides an enhanced understanding of Japanese business.

Suitable location identification

To the question: 
- Where can my company find space to set up office in Tokyo?
The Centre may be able to do some signposting

Rules and regulation information

The Centre answers questions such as:
- What are the rules in Japan concerning product / service approval, certification?

Market opportunities

The Centre is not a “business strategy advisor”, and therefore will not advise a company on what is the best opportunity for market entry. The Centre may be able to do some signposting.

Business intelligence / Market watch

The Centre answers questions such as:
- Where can I find information about competing products on the Japanese market?

Identifying potential business partners

The Centre answers questions such as:
- Can you help me identify potential partners in Japan for my product / service?

For more help, such as answering the question:
- Can you help me contact potential partners in Japan?
The Centre would recommend participating in the 4/5-week Human Resources Training Programme – Japan Industry Insight.
During the fifth week of the training programme, participants have the opportunity to carry outindividual company visits to either Japanese or European-owned firms of direct or potential interest to their work. Support is provided to the participants to enable them to establish a network of contacts in Japan by arranging appointments and interpreters in response to participants' stated requests.

Online information portal

  • Johogen: the directory of sources of Japanese information on Trade & Technology
  • EU-Japan Bridge: the directory of business support non-profit organisations active in the EU-Japan cooperation and located in EU and Japan
  • EU-Japan News: the quarterly newsletter on EU-Japan-related business information